Celebrating 10 years of natural skin care with Sukin

From a simple desire to create skin care products that were environmentally sustainable, natural and affordable, Sukin has grown into one of Australia’s leading natural skin care brands.

As the brand celebrates its 10th birthday this month, we asked Marketing Director Tina Randello to reflect on the Sukin journey, the inspiration behind the brand and why it’s so well loved by the Australian public.

What is the key inspiration behind the Sukin brand?

We believe that happy, healthy skin should be accessible to everyone. We know that when our skin looks and feels healthy, we feel confident and ready to take on the world. It’s a wish we want for everyone, everyday.

All of our products are Australian made using ingredients that are naturally derived, cruelty-free and vegan. We’re incredibly proud of the fact we create products that are environmentally sustainable, affordable and natural.

How was Sukin originally developed, and how does it resonate with your followers?

Sukin turns 10 this year and while the business has grown significantly over time, our values have always stayed the same.

We have and continue to make all our products in Australia. We believe in transparency – being clear about what we stand for, what we put into our products and what we take out.

All of our products are made from natural ingredients and are free from harsh chemicals. We never test our products on animals and believe in giving back to the very thing that helps us make our products – the environment. That’s why we minimise our impact by being carbon neutral.

We also get a lot of positive feedback about how much our followers are drawn to our natural stance and ethical brand values – and the fact we leave out all the nasties!

How do you achieve carbon neutral status?

We are committed to giving back to the environment by leaving as little of a carbon footprint as possible. Reducing our carbon emissions is such an important initiative at Sukin, as we believe that as a manufacturing business, it is our duty to respect the planet and set a good example in the corporate world.

To achieve our carbon neutral status, we counterbalance any negative effect of our unavoidable emissions by supporting projects in both India and China that proactively reduce environmental impact. The projects we currently support utilise agricultural waste and convert it to energy in India and produce renewable energy from wind farms in China.

We believe that happy, healthy skin should be accessible to everyone. We know that when our skin looks and feels healthy, we feel confident and ready to take on the world. It’s a wish we want for everyone, everyday.

What’s the Sukin secret?

The Sukin secret is simple; it’s about making a positive impact in everything we do. Making beautiful products that feel great on the body and leave the skin feeling refreshed and, most importantly, doing so without asking our followers to compromise their values.

What is the hidden gem of the Sukin range?

It’s hard to choose one favourite product and I tend to mix and match depending on how my skin is feeling from day to day. I do however always find myself coming back to the Signature range; it’s full of actives like rosehip, jojoba, cocoa, the shea butters, and Vitamin E and is really gentle on my skin.

Since the very first time I tried Sukin products (long before I ever worked for the company!), I have always been drawn to our Signature scent. It’s a natural fusion of lavender, mandarin, tangerine and vanilla, which makes me feel good about what I am putting onto my skin.

With spring now here as well, I never leave home without the Sukin Hydrating Mist Toner in my bag. It keeps me refreshed throughout the day.

Top tips for maintaining naturally beautiful skin?

Healthy inside and out

We really believe that a healthy balanced lifestyle is the first and most important step to beautiful skin. Being good to yourself on the inside shows on the outside, so this is a great place to start for healthy skin.

Know your skin

Knowing your skin and how it changes over time is critical to then selecting the right regime for you. We try and be very clear on our labels and website about what each product is designed to do so that our customers can select what’s right for them. We also love sharing on our social media platforms the products our customers are using (and loving!) to help inspire others.

Experiment with caution

When experimenting with new products, go easy! Changing one product at a time and testing it for a few days is the wisest approach and will avoid shocking the skin, allowing it to get used to that product.

Choose natural

With such a broad range of products for every skin type and person in the family available, it’s wise to choose products that are filled with natural ingredients that nourish the skin. Avoid those harsh chemicals and choose products that do what they say.

Shop for Sukin Skin Care at Chemist Warehouse.