TikTok beauty hacks that actually work

TikTok has fast become one of the most popular and engaging social media platforms, even influencing beauty and skincare trends.

Some of the best beauty tips and recommendations are coming from an unlikely source: TikTok.

In the space of only a few years, the digital platform has completely changed the way consumers engage with beauty products and trends.

Sydney make-up artist Ellie has slowly transitioned towards creating beauty content on the app.

“The beauty side of TikTok is a little less ‘polished’ than traditional platforms – there is a sense of rawness that is more relatable, and that is something we don’t get to always see on other platforms,” Ellie says.

“With TikTok’s algorithm, some videos can get a few million views in the first hour of posting and can reach people from all corners of the world.

“This helps the beauty trends catch on faster and spread to mainstream media.”

How a TV series provided inspiration

Melbourne make-up artist Finlea Ryan credits television series Euphoria as an early source of inspiration, which ultimately led her to launch a TikTok profile focused on beauty content.

“Euphoria had a massive influence on the make-up community with all their creative looks,” Finlea says.

“TikTok is definitely up there in giving small creators big exposure due to the way their algorithm works.

“It’s pretty easy to go viral, even with a small following.”


meet my made up characters or season 2 #euphoria #makeup #transition

♬ euphoria characters – DANIELLE

Hot TikTok beauty trends

Experimental eyes

TikTok beauty trends tend to vary depending on the targeted demographic viewing the content, with Gen Z gravitating to more out-there, vibrant make-up looks.

“I’ll often have a client sitting in my chair requesting a graphic liner or a colourful look, compared to older clients who mainly ask me to make them look 20 years younger,” Finlea says.

“I hope more people come around to having fun with their make-up and I wish graphic liner or a colourful eyeshadow could become normalised for a night out.”


Timing is off and I’m late to the trend but this was SO HARD #makeup #makeupchallenge #foryoupage #euphoriamakeup #sweetdreams #fyp #makeupartist

♬ Sweet Dreams (Are Made of This) (Remastered) – Eurythmics & Annie Lennox & Dave Stewart

Soap brows

One of the earliest beauty hacks to come from TikTok was the soap brow trend, which involves using a traditional clear bar of soap, a little bit of water and an eyebrow spoolie to create a makeshift brow wax that gives long-term hold to your brows.

“It’s still one of my favourite ways to achieve fluffy brows,” Ellie says.


#stitch with @blueyedcai I finally found out how to do soap brows properly #howto #soapbrowstutorial #makeuphowto

♬ original sound – Arevig


Hype products

Another great aspect of the platform is for generating hype around certain products – typically, cheap finds that work.

“I feel like every week I’m trying a new ‘I saw it on TikTok’ trend,”

“My current favourites that work are heatless sock curls and this skincare technique called slugging,” Ellie says.

“Heatless curls involve using your old towels, T-shirts or socks and literally waking up with waves without heat damage from a curling iron

“‘Slugging’ involves adding a tiny pea-sized amount of Vaseline after your nightly skincare routine, which is rubbed evenly all over your face.

“Some dermatologists have said it’s a good way of getting active ingredients into the skin.

“I wouldn’t recommend it if you’re oily or acne-prone.”

Written by Charlotte Brundrett.