Why you need hyaluronic acid in your skincare routine

Hyaluronic acid is in a league of its own in skincare thanks to its hydrating and nourishing properties, which make it perfect for youthful and mature skin alike.

Hydrated, youthful looking skin is the ultimate skincare goal for many, and hyaluronic acid is a powerful skincare active ingredient that can help achieve this result.

What is hyaluronic acid?

Also known as hyaluronan, the substance is a naturally occurring molecule found throughout the body’s connective tissue that helps give skin its structure and bounce due to its unique capacity to unique capacity to retain water.

It plays a major role in the wound healing process and gives a supple, hydrated effect to the skin, all of which can help premature ageing, such as fine lines and wrinkles.

How is hyaluronic acid used in skincare?

Because of its ability to help retain water and moisture in the skin, hyaluronic acid is most commonly found in serum formulations and this allows it to be used as a humectant (essentially a moisture retaining agent), which helps lock in moisture before or after moisturiser application.

L’Oréal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum is the No.1 selling skincare serum in the world^ and it works by comprising two forms of Pure Hyaluronic Acid: 0.5% macro HA to intensively rehydrate the skin’s surface, and 1% micro HA which is smaller in size and able to penetrate into the skin’s deeper layers to help plump skin from within.

The result is instant and lasting hydration, and skin that looks more plump and youthful.

After six weeks of regular use, wrinkles are reduced by up to 47%.*

Do all hyaluronic acid products work the same?

While it might be easily assumed higher percentages of hyaluronic acid are more effective, that’s not how the substance works.

In fact, higher percentages can cause irritation and aren’t necessarily any more hydrating than lower percentages of hyaluronic acid.

Containing 1.5% pure hyaluronic acid and suitable for all skin types, the L’Oréal Paris Revitalift Filler Serum has been specifically developed to be rapidly absorbed into the skin, achieving optimal skin tolerance, absorption and efficacy with zero residue or stickiness.

The formula and results of the serum have also been validated with dermatologists.

Can hyaluronic acid be found in other products too?

Although hyaluronic acid is most commonly found in skincare, rising demand for the ingredient has led to it also being used make-up, such as the new True Match Nude Tinted Serum from L’Oreal Paris: for a double dose of Hyaluronic Acid with the coverage of a foundation.

Offering a luminous nude finish, this skincare/beauty hybrid is powered by 1% Pure Hyaluronic Acid and helps to plump the skin like a serum, while providing the coverage of a foundation.

It has also received rave reviews on TikTok.

^No.1 sell-out units & value, face anti-ageing serums, mass market, based on NielsenIQ RMS data, 12M ending Feb 2021, 24 countries, 75.5% World GNI (© 2021, NielsenIQ)

*Cosmeto-clinical study, 53 women.

This post is brought to you by L’Oreal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum.