Going global: Perfumes to try on International Fragrance Day

Which perfume will make you feel like you’re in Italy, LA or even a tropical paradise? We take a look at the fragrances people are wearing around the world.

Fragrance is a multi-billion dollar (and counting) global industry.

And while many perfume and cologne brands are loved equally across the world, particular fragrance notes are more popular in some regions than in others.

In the lead-up to International Fragrance Day on March 21, we take a look at which scents are trending around the world.


Italian buyers lean towards fresh scents with a citrus or floral base. This may be influenced by the region’s natural resources; in fact, many of the popular notes of today were also used in ancient Roman perfumes. Italy has a longstanding history with fragrance, particularly liquid perfume, which was invented in medieval Venice.

Try Italian label Diesel’s new limited edition fragrance, Only the Brave Silver, with top notes of lemon primofiore oil, mandarin essence and coriander leaves.

United States

Considering the size of the US, it’s unsurprising that fragrance choices depend on which coast is closest.

New Yorkers, for example, gravitate towards feminine florals like Viktor & Rolf Flowerbomb and Bvlgari Omnia Crystalline. Sarah Jessica Parker’s NYC, with top notes of mandarin, osmanthus and wild strawberry, is one of the key lines in her NYC fragrance collection – inspired by all things Big Apple.

Los Angeles is far more experimental, with woody, unisex and statement scents being the notes of choice. This has been driven by the spike in niche perfume boutiques, with LA fragrance enthusiasts opting to create their own scents.

Kenneth Cole’s newest fragrance in 15 years, For Him & Her, is very LA-influenced with its woody notes. Classics like Calvin Klein Eternity and Dolce & Gabbana Light Blue remain among the region’s highest-selling picks.


We like the finer things in life and it’s not just limited to good food and coffee. Australians are partial to high-end perfume, as reflected in the top-selling fragrances like Calvin Klein Euphoria and Marc Jacobs Daisy. Like the US, there’s been a noticeable shift towards unisex fragrances.

Celebrating the #FirstDayOfSpring with #MJDaisy 🌼✨

A post shared by Marc Jacobs Fragrances (@marcjacobsfragrances) on

Celebrity Scents – A global trend

The success of celebrity fragrance lines across the world highlights that you should never judge a scent by its bottle or the celebrity name attached. Modern Family actress Sofia Vergara is the latest big name to launch a celebrity fragrance. Her Tempting Paradise has a tropical vibe, with top notes of citrus and fruit.

Follow #FragranceDay on Instagram and Twitter.

Written by Charlotte Brundrett