#PressforProgress: Beauty brands that support women

As the world celebrates International Women’s Day, we take a look at the health and beauty products that support gender equity, women’s rights and women in need.

International Women’s Day has come a long way since its inception in 1911, with various initiatives, campaigns and events to support gender equality happening across the world today.

Despite the advancement of women’s rights over the years, we’re still not there yet. The gender pay gap remains a widespread international issue and we might not even reach parity in our lifetime.

It’s that worrying reality that inspired #PressforProgress, the 2018 International Women’s Day theme, which encourages everyone to get proactive when it comes to women’s rights.

Many health and beauty brands are also active supporters of women, and organisations who help them.

Here’s our guide to brands that contribute to women’s rights and the promotion of gender equality:

Tom Organics

This eco-conscious maker of nappies and sanitary products is actively involved with Share the Dignity, a Chemist Warehouse-backed initiative that helps women who are homeless or the victims of domestic violence.


If its affordable makeup doesn’t tempt you, here’s another reason to buy W7’s rainbow shades of lippies  it also supports Liptember, a campaign that raises funds and awareness for women’s mental health.

ThankYou Baby

The brand offering super gentle products for babies is also actively involved in support for mental health care facilities.

Sally Hansen

Late last year the nail giant launched Shetopia, a global campaign that puts the spotlight on self-made women, celebrating their accomplishments and milestones.


The long-established French skincare brand contributes to the United Nations Fund for Gender Equality in addition to a recent partnership with the Global Shea Alliance, which will oversee the construction of 10 warehouses and train 8500 women to empower female shea collectors in Burkina Faso, west Africa.


The breastfeeding brand has a strong community-centric ethos and strives to assist expectant mothers in need with everything from childbirth education classes to donated goods and services. 

L’Oreal Australia

The cosmetics giant reached a landmark milestone after becoming the first Australian company to receive EDGE (Economic Dividends for Gender Equality) certification. It also supports Good360 and White Ribbon as well as the L’Oreal-Unesco for Women in Science, an annual fellowship.

Elizabeth Arden

This beauty brand might have been around for years, but its values are nothing short of progressive. Case in point: The recent March On campaign, which vocal feminist Reese Witherspoon is the face of and raises funds in support of UN Women.

Our team is proud to empower women one red lip at a time! #TogetherWeMarchOn ?

A post shared by Elizabeth Arden (@elizabetharden) on


Nivea joined forces with the Life Changing Experiences Foundation to create Sister2Sister, a youth mentoring and educational program for teenage girls without a positive female role model in their life.


In arguably the biggest body-positive campaign of all time, Dove’s Self-Esteem Project continues to grow and help people with low self-esteem and confidence embrace their beauty.

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