Why clean and natural are the two hottest words in beauty right now
Natural beauty products are achieving amazing and glow-worthy results, without any chemical nasties. And we’re saying yes in droves. Here’s why.
Sustainable, vegan, natural, clean, pure, non-toxic.
There are a multitude of buzzwords in beauty right now – so if you’re confused by the term “clean beauty” and what it means, you’re far from alone.
While many of us aspire to being natural beauties (particularly when, erm, caught walking the dog in the park at dawn with zero make-up), clean beauty is something a little different.
At its core, it’s about being conscious of what your beauty products are made of and looking for natural ingredients and products that are cruelty-free.
And while not all synthetic or “chemical” ingredients are bad, clean beauty usually means products also free from toxins including parabens, sulphates, phthalates and synthetic fragrances.
Why clean beauty makes sense
Market research giant IBISWorld predicted a rise in health consciousness for Aussies in 2021-22, supported by less smoking and a rise in fruit and vegetable consumption.
We’re also exercising, taking time out in nature and remembering to meditate. Mostly.
In a world where holistic health is increasingly being embraced, it makes sense that beauty consumers want to be informed about the products they’re using.
And that they’re looking for 100 per cent natural ingredients that work in synchronicity with the body to support healthy, glowing and radiant skin.
Products that can not only achieve amazing results but are free from nasties and good for the planet too.
Achieve that natural mineral glow
Which brings us to the cult-favourite Nude by Nature’s Natural Mineral Cover Radiant Foundation, which has a 4.77 star review rating1 and is Australia’s No.1 sold foundation product2.
Not only does it deliver featherlight sheer to full coverage with a satin radiant finish and SPF15, the pigmented powder is also meticulously formulated using 100 per cent natural and toxic-free ingredients.
Among the ingredients, the native Australian Kakadu plum, known for its abundant vitamin C content, jojoba esters to nourish the skin and kaolin clay for a radiant, flawless complexion.
With buildable coverage, it is dermatologist tested, suited for sensitive skin, fragrance free and vegan.
Nude by Nature doesn’t test on animals, is cruelty-free and PETA certified so that you can sleep well at night (with a clean conscience).
Plus, did we mention it’s packaged in a luxurious rose gold jar, complete with a unique mesh design, which allows the mineral brush to effortlessly collect powder while at the same eliminating waste and mess during use. Boom!
Natural goodness you can count on.
* This post is brought to you by Nude by Nature.
1 Based on 555 reviews on the Nude by Nature website, October 10, 2022.
2 Data sourced from IRI MarketEdge based on data definitions provided by Nude by Nature. Australia Pharmacy; Category: Total Cosmetics Brands Dollars and Units, MAT 17/04/2022.
